How many times have you been surfing the web and came across an Acai Diet pill news story? Now each time that I came across it I was a little puzzled simply because it literally looked like a news story. The more I thought about it, the more it seemed unlikely. Unfortunately, not everyone realized that they were reading an ad made to look like a reputable news article. Many people were duped into spending money on Acai products as a result of their fraudulent acts.
This little unethical practice has ended, in fact it’s going to cost the perpetrators a large amount of money. The LA Times have reported that “Online promoters of swift weight loss from acai berry diet pills have agreed to a multimillion dollar settlement with the Federal Trade Commission.” It’s nice to know that the Federal Trade Commission is stepping up to protect consumers.
One thing that had bothered me whenever I came across one of the Acai News article type ads is that I was certain that laws were being broken, however nothing ever seemed to come of it. This was disturbing considering that it pointed towards a new kind of advertising that in all honesty has been in the making for some time. It’s actually become so prevalent that it makes it difficult to locate information online. It’s become unbearable to look up a simple question, mainly because you have to often go over several pages to find an actual article that’s not falsely written up with the purpose of directing you to a website trying to sell you something. It’ll be nice if this case becomes a stepping stone to turn the internet back into what it once was.